Movement Social HubPier 22, Wien
DE

Movement Social Hub for investors

Movement Social Hub is a planned movement and community space by the water in Vienna: studio, outdoor decks, bodywork and café under one roof, run as a school for movement. We are in the building phase and looking for business angels to co-finance the build and the first years of operation.

The heart of the school

A school at its core. An open place around it.

Not a café with a school, but a school with a café. Movement Social Hub is built from two rings, and each needs the other.

Outer ring

The front door

1-hour classes

  • Strength, mobility, handstand
  • Café and social space
  • Cold plunge and recovery
  • Drop in, no commitment
  • Open and low-pressure
  • Part of everyday life

Purpose

  • Welcome people in
  • Carry the house
  • Bring daily life into the place
open · accessible · carries the house

Inner ring

The school

2-hour deep practice

  • Structured education
  • Cycles and progression
  • Entry after a conversation
  • High integrity
  • A philosophy of movement
  • Long-term commitment

Purpose

  • Develop real practitioners
  • Depth and quality
  • A culture that lasts

The outer ring funds the inner ring.The outer ring finds the right people.The inner ring keeps the integrity.

This is not a compromise. This is the model.

From the outside
A vibrant place by the water.
From the inside
A serious movement school.

People come for movement and stay for transformation.

Revenue streams

The outer ring brings footfall, visibility and running revenue from classes, the café and space rental. The inner ring keeps members for years and turns the house into a school that cannot simply be copied.

  • Memberships, starting with a hundred founding places at a fixed fee, then the regular rate
  • Classes and teacher training of the movement school
  • Bodywork sessions
  • Hourly rental of studio and deck to teachers
  • Lease of the café
  • Workshops and events

Status and next steps

The design is finished; the site is not. Talks about Pier 22 are ongoing with the site's management. The images and 3D worlds on this page show the planning status, not a building permit. What matters now are the first people who want to be part of it: with a hundred founding members we cover the running costs of the house and can build.

  1. Concept and 3D worlds2026, done
  2. Site talks for Pier 22autumn 2026, ongoing
  3. A hundred founding membersnow
  4. Planning and permits2027
  5. Openingdate open

Founding places

The first hundred members are meant to cover the running costs of the house before it opens. The number of reservations is public and updated regularly.

As of 2026-09-23

All 100 places are still open.

Two building variants

Two independent designs exist for site talks and financing. Both are walkable. The areas are design assumptions, not surveyed plots.

A, large conceptB, compact version K3
Operating areaapprox. 1,416 m² model envelope500 m² operating plot
Buildingsapprox. 335 m²255 m²
Studio120 m² clear class floor96 m² clear class floor
Café96 m², 24 seats55 m², 10 seats and a lounge
Bodywork45 m² inside, two tablesapprox. 30 m² inside, two tables
Outdoor decks96 m² and 120 m², sliding roof120 m² shared deck
Cold plungeyesno

Flächenstudie · Revision 3 · 21. September 2026

Ein gemeinsames Dach.

Café, Studio und Bodywork bilden einen gemeinsamen Pavillon aus warmem Holz, Glas, Leinen und Naturstein. Das Café bietet 24 Innenplätze auf 96 m² Bruttogrundfläche. Die breite Verbindung zum Studio bleibt im Alltag offen; eine schließbare Glaswand trennt ruhige Sessions ab. Das Lager liegt an der Landseite. Die Wasserfront bleibt frei. Die Visualisierungen oben greifen die Räume und Anordnung der aktuellen 3D-Welt auf. Maße und Belegung zeigt dieser Flächenplan.

Flächenstudie: verbundener Café-, Studio- und Bodywork-Pavillon96 Quadratmeter Café mit 24 Innenplätzen und schließbarer Glaswand zum Studio. 120 Quadratmeter Studio, 45 Quadratmeter Bodywork für zwei Behandlungen, 9 Quadratmeter Lager an der Landseite. Festes Dach über Studio und 96 Quadratmeter Calisthenics. 120 Quadratmeter Kursdeck mit verschiebbarem Dach und Parkzone östlich daneben. Nutzungsgrenzen am Pier sind nicht vermessen.LANDSEITE · Raster 1 m · gestrichelt grau: bisherige Modellfläche, keine GrundstücksgrenzeNEUE DONAUCAFÉ · 96 m² brutto · 24 PlätzeCafé-Glaswand offenGemeinsamer Eingang →LAGER9 m²BODYWORK · 45 m²2 Liegen · VorhangAnkommenEigener Zugang · RampeFreier Blick zum WasserEingang / SchuheCALISTHENICS96 m² · fest überdachtRampeParkzone für das Dach4 mMODUL B · 14,0 × 13,5 m max.120 m² · 12 × 10 m · Trainerzone vorn120 m² · Dach geschlossen5 mOcker: Dachkontur

Matten 1,85 × 0,65 m · 5,0 m² pro Person inkl. Trainerzone und Wege · Vorhänge bieten Sichtschutz, keine akustische Trennung.

Café / Innenplätze
12 × 8 m / 96 m² brutto / 24
Studiohülle / Grundfläche
14 × 13,5 m max. / 176,5 m² brutto
Freie Trainingsfläche innen
120 m²
Bodywork, freie Innenfläche
6 × 7,5 m / 45 m²
Lager, landseitig zusätzlich
3 × 3 m / 9 m²
Studiohöhe / Dachkante Studio
mind. 4,2 m / 5,33 m
Calisthenics / Außenkursdeck
96 m² fest / 120 m² öffnend

24 Personen als Standard. 30 Matten sind kompakt; für weite Qi-Gong-Bewegungen 20 Personen prüfen. Innen wechseln Kurse und Calisthenics zeitlich.

Vier feste Dachsegmente schieben über das Kursdeck hinaus in eine seitliche Parkzone. Darüber bleibt bei geöffnetem Dach freier Himmel zwischen den Randträgern.

Flächenstudie als PDF öffnen ↗

Dach- und Standortkonzept. Café mit geschlossener Glasfassade für ganzjährige Nutzung; der Eingang ist im Rundgang offen dargestellt. Wärmeschutz, Heizung, Lüftung und akustisch wirksame Trennwand sind fachlich auszulegen. Die Glaswand im Modell zeigt die Raumteilung, keinen nachgewiesenen Schallschutz. Höchste Dachkante des Studios 5,33 m, Kursdach ca. 5,40 m über Studioboden. Festes Dach mit Gefälle, Rinnen, Fallrohren und Schneerückhalt. Das verschiebbare Kursdach ist als verriegelbares, schneelastgeeignetes System zu entwickeln; unter Schnee oder Eis darf es nicht verfahren werden. Tragwerk, Schnee- und Windlasten, Schlagregen und tief stehende Sonne sind noch nachzuweisen. Der Entwurf beansprucht mit Dachparkzone rund 49 × 29 m Modellfläche. Nutzungsgrenzen, Uferabstände und Fundamente am Pier 22 sind nicht bestätigt.

What the capital is for

We share amounts in conversation. The calculation is split into four areas.

  • Buildings, outdoor decks and utilities
  • Fit-out of studio, bodywork room and café
  • Planning, permits and specialist engineering
  • Operations until break-even

Who is behind it

Adnan Mustedanagić

Adnan Mustedanagić

Founder

Entrepreneur, movement practitioner and initiator of Movement Social Hub. Adnan combines his experience in building companies with his passion for movement, personal development and real human connection. His vision: a place where movement, community and everyday life naturally belong together. Ilan Lev practitioner and student of Ido Portal, online as ado.moves.

Gerald Fritz

Gerald Fritz

Co-founder, teacher

Came to movement culture through martial arts. After an Ido Portal seminar in 2018 he trained daily for two years at Marcello Palozzo's movement school in Vienna. Founded Movement Practice Vienna in 2023, has taught since then and is part of Human Movement Studies, a five-year programme led by Marcello Palozzo. Certified sport climbing coach with Sportunion.

Felix Schirmer

Co-founder

Sports scientist and movement practitioner, the youngest in the team.

Documents on request

We send the pitch deck, area studies and calculations on request. Write us a few lines about yourself and your interest and we will get back to you personally.

Request documents

This page provides information about a project in planning. It is not an offer or a solicitation to subscribe to any investment. Areas, images and models are design stages without official approval.